Content distribution in Media and Entertainment (M&E) is a major challenge due to the resource-intensive nature of delivering high-quality content globally in real-time. The rise of high-definition video, live streaming, and interactive media adds complexity. Effective strategies and partnerships are essential, as costs and network availability vary by region. Cloud solutions can streamline these processes, making distribution more efficient and accessible.
How Cloud Can Help M&E Companies In Their Content Distribution
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Content Delivery Networks (CDNs) |
| Content Delivery Networks (CDNs) reduce latency and speed up load times by caching content on a global network of servers closer to users, ensuring smooth, high-quality streaming, even during peak traffic. Companies like Netflix and Hulu use CDNs to enhance performance. CDNs also improve website and app reliability by positioning servers at key network exchange points, making them essential for streaming, e-commerce, and gaming, while reducing costs and minimizing latency. | |
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Multi-Region Deployment |
| Multi-region deployment enables media companies to distribute content from the nearest server for faster performance, enhancing reliability and reducing latency, as seen with Amazon Prime Video. This approach mitigates risks like outages and improves security by tailoring services to specific regions, ensuring continuous service and offering a flexible, scalable architecture. | |
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Elastic Resource Allocation |
| Cloud Foundation’s elastic resource allocation lets media companies adjust computing resources based on demand, ensuring smooth performance during traffic spikes, like Disney+ does for popular shows. This dynamic management maximizes efficiency by scaling resources up or down, optimizing costs, and enhancing customer experiences during fluctuating demand. |
Beware of the Risks of Using Cloud in Content Distribution
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Data Security of Intellectual Property |
| Data security is vital for media companies to protect intellectual property from piracy and unauthorized access. Strong encryption, access controls, and data loss prevention are essential. High-profile breaches like HBO’s in 2017 and Sony Pictures in 2014 highlight the need for robust security measures. As assets move to the cloud, companies must implement comprehensive protocols and manage risks to safeguard content and ensure smooth operations. | |
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Regulatory Compliance |
| Regulatory compliance is critical for the media industry to protect data privacy and ensure content integrity, with adherence to regulations like GDPR and CCPA essential to avoid legal issues and maintain trust. A PwC report shows 68% of businesses see compliance as a barrier to cloud adoption. For example, Spotify faced fines for GDPR violations. Strong compliance strategies are key to safeguarding operations and reputation. | |
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Cloud Sprawl |
| Cloud sprawl occurs when organizations use more cloud services than they can manage, leading to wasted resources and increased costs. Flexera estimates 30% of cloud spending is wasted due to this issue. Unchecked adoption of cloud services by different teams creates inefficiencies, security vulnerabilities, and compliance risks. Prioritizing visibility and governance is essential to control costs and manage cloud environments effectively. |
The AES Group’s Cloud Foundation offering provides a comprehensive solution across diverse industries, including the media and entertainment, to establish the most optimal cloud strategy, infrastructure and operating model. With practical insights and toolsets in application rationalization, legacy modernization, cloud migration and cloud configuration, Cloud Foundation maximizes the cloud adoption framework of Azure, AWS, GCP and other leading cloud platforms to ensure organizations are positioned well to secure success in their cloud journey. Cloud Foundation is one of three key cloud offerings of The AES Group – each meticulously crafted to provide just want businesses need as they progress in their unique cloud-first digital transformation journey.