It’s not enough to be competent. You need to be socially responsible.

In today’s competitive IT landscape, technical expertise is a baseline expectation. But companies seeking a true edge should look beyond just coding skills and industry knowledge. Hiring individuals with strong social responsibility unlocks a powerful combination of talent and purpose, fostering a positive, service-oriented work environment.

Research by Cone Communications reveals that 90% of consumers consider a company’s social and environmental commitments when making purchasing decisions. This trend extends to the talent pool as millennials, who now comprise a significant portion of the workforce, prioritize purpose-driven companies.

Here’s how socially responsible employees benefit your organization:

• Enhanced Employee Engagement: People who value giving back are naturally more engaged, driven to contribute not just to individual tasks but to the company’s overall impact. A study by the Society for Human Resource Management (SHRM) found that employees who feel their company supports social causes are 12% more likely to be highly engaged.
• Improved Employer Branding: A strong social responsibility commitment attracts top talent. A study by LinkedIn found that 70% of job seekers consider a company’s social impact when deciding where to apply. By showcasing your commitment to positive change, you position yourself as an employer of choice.
• Building a Positive Work Culture: Socially responsible employees are team players who prioritize collaboration and respect. This fosters a more positive work environment with improved communication and problem-solving.

How to attract socially responsible talents

So, how can you attract these valuable individuals? Here are some of the best things your company can do:

• Highlight Your Social Responsibility Efforts: Clearly communicate your company’s social and environmental initiatives on your careers page and during the interview process.
• Offer Volunteer Opportunities: Provide paid volunteer time or sponsor employee participation in community service projects.
• Partner with Purpose-Driven Organizations: Build relationships with non-profits and NGOs, offering your employees opportunities to contribute their skills.

By prioritizing social responsibility alongside technical expertise, you create a win-win situation. You attract passionate, engaged talent while fostering a positive work culture and building a strong employer brand. This combination fuels innovation, productivity, and ultimately, your company’s success.

To learn more about the strategies that The AES Group adopts to find the right resource at the right time at the right cost for its clients, please reach us out at [email protected].